I'm Justin Hammond - I implement a combination of customer-led growth strategies uniquely built around your SaaS to grow your sales and reduce your churn.
Hi, I'm Justin
The SaaS industry is booming, with fierce competition and a 500% increase in business SaaS tool usage since 2008.
Despite resources, many SaaS companies struggle to stand out and expand.
In a subscription-based world, every month is a chance for customers to assess your platform’s value, and 75% of users find it easier than ever to switch providers (Salesforce).
To survive, it's vital to deeply grasp customer needs and operationalize that understanding into scalable and outstanding growth strategies.
No one-size-fits-all strategy works; whether your SaaS is sales, marketing, product, or engineering-led, a customer-centric approach must become the base of it.
That’s where I come in.
Boosting Yandex's content engagement from an average of 25K to over 350K views and engagements
Over doubling Book Like A Boss' new customer onboarding conversions from 16% to 35.59%
Increasing English Buzz's email open rates from %25.07 to %40.55 resulting in a %15 increase in monthly recurring revenue
Completely rebuilt Prosple's homepage and messaging from the ground up to drive a more than 5% increase in conversions
Nachum Kligman, Co-Founder @BLAB
Customer-Led Growth is a strategic approach that leverages customer insights to qualify and quantify customer value, then operationalize and optimize the end-to-end customer experience.
First we’ll do an in depth metrics review to understand your biggest growth obstacle and Critical Business Opportunity - this ensures we’re solving your biggest problem first in order to maximize your results.
I research your customers. That includes surveys, interviews - the whole gauntlet. This is undoubtedly the most important step in the process. It also takes the longest and nothing happens without proper research first.
I lay out your best custom growth strategy to increase conversions and reduce your churn. I’ll explain in detail how it works, why it works, and exactly what tasks both you and I are going to do to make it happen.
I get to work and depending on the strategy - you do too. This includes a whole series of tasks, processes, and updates designed to pull on any combination of growth levers: Attraction, Conversion, and Retention.
Few things hit the mark the first time around. We’ll assess what’s working, what’s not working, and I’ll rapidly update and iterate on our strategy to make sure we’re seeing nothing but clean growth numbers across the board.
Trusted by SaaS founders and team leaders all over. Here's what they had to say.
You’re not just getting an extra pair of hands to lead your growth, you’re getting a strategic partner who can help you design a more effective, full-customer-journey marketing program increase your sales and retention.